SEC 00 // OPENING NO STUDIES · NO AVERAGES · NOTHING ASSUMED

Your year, in your own numbers.

Four numbers you already know go in. Your year comes back in hours and dollars, our published price sits beside it, and the subtraction is printed where you can check it.

EVERY SLIDER STARTS AT ZERO. THE CARD STAYS BLANK UNTIL YOU MOVE ONE.

WHAT YOU’LL NEED

  • 01LISTINGS YOU TOOK LAST YEAR
  • 02HOURS YOU SPEND MARKETING ONE
  • 03WHAT YOU PAY SOMEONE ELSE FOR THAT
  • 04WHAT AN HOUR OF YOURS IS WORTH

ALL FOUR ARE YOURS. THE ONLY FIGURES WE SUPPLY ANYWHERE ON THIS PAGE ARE OUR OWN PRICES.

SEC 01 // THE WORKSHEETFIVE CONTROLS · ONE READOUT

WHAT YOU KNOW

040

Sides you listed, not buyer sides. Drag it, or type straight over the number.

0 H12 H

Writing, cutting, resizing, posting. Whatever the evening actually holds.

A videographer, a coordinator’s time, a template subscription, a freelancer. If you pay nobody, type a zero rather than leaving it blank. Nothing subtracts until this has a number in it.

Leave this blank and we will not put a dollar on your time.

05 / HOW YOU WOULD PAY US

$29 a month buys one kit a month. $290 a year buys the same twelve, with two months off the price. Unused kits bank and never expire either way. The card prices whichever you pick and prints the other one under it.

THE READOUT

PANEL A · THE PLANNING SNAPSHOT

Your current workflow and our two published plans, at the same number of listings
SCENARIO LISTINGS A YEAR
What you pay someone else nowLISTINGS × WHAT YOU PAY PER LISTING — —
Listing Kit, monthly, same listings$29 × 12, PLUS $20 FOR EACH LISTING PAST TWELVE — —
Listing Kit, annual, same listings$290 FLAT, PLUS $20 FOR EACH LISTING PAST TWELVE — —
The difference, at the plan you pickedWHAT YOU PAY NOW − THE PLAN YOU PICKED — —

EVERY ROW USES THE SAME LISTING COUNT. NOTHING HERE ASSUMES YOU TAKE MORE LISTINGS, SELL FASTER, OR SELL HIGHER. THE LAST ROW IS ONE SUBTRACTION BETWEEN TWO NUMBERS PRINTED ABOVE IT.

NOTHING IS SENT ANYWHERE. THE ARITHMETIC HAPPENS IN YOUR BROWSER AND STAYS THERE.

PANEL B · WHAT ONE KIT COSTS, FOUR WAYS

SINGLE KIT

$49.00

ONE KIT, NO PLAN

One listing, one kit, nothing to cancel. It costs more per kit than either plan, which is the whole reason the plans exist.

MONTHLY PLAN

$29.00

PER KIT

$29 a month, one kit a month, cancel whenever. A month you don’t list is a month you bank.

CHEAPEST PER KIT

ANNUAL PLAN

$24.17

PER KIT · $290 ÷ 12

The same twelve kits, two months off the price, banked from day one.

EXTRA KIT

$20.00

PER KIT, PAST YOUR TWELVE

Past the twelve your plan carries. Same voice profile, no new tier, no renegotiation.

FOUR WAYS TO BUY ONE KIT, ALL OF THEM OURS. WE ARE NOT PRINTING WHAT A VIDEOGRAPHER, A STAGER, OR AN AGENCY CHARGES, BECAUSE WE HAVE NOT VERIFIED THOSE NUMBERS AND THEY ARE NOT OURS TO QUOTE.

PANEL C · WHAT WE WILL STAND BEHIND

That hours figure, once you set it, is yours and not ours. A kit takes on one part of it: the writing, the film, the crops, the resizing, the going back to fix the one that came out wrong. It does not touch the photography, the showings, or the call where you talk a seller down from their number.

The difference on the card is one subtraction. Your listings times the figure you typed in control 03, minus our published price at that volume. That is subtraction, not a promise. We do not know what you would actually stop paying for, we have not modelled a faster sale or a higher price, and nobody has bought a Listing Kit yet. The pipeline behind it has been running on real listings, and the kit page shows you what comes back.

WHAT THIS WORKSHEET REFUSES TO DO

  • IT DOES NOT ASSUME YOU WILL SELL FASTER.
  • IT DOES NOT ASSUME YOU WILL SELL HIGHER.
  • IT DOES NOT ASSUME YOU WILL TAKE MORE LISTINGS.
  • IT DOES NOT USE AN AVERAGE OF ANYBODY ELSE’S BUSINESS.
  • IT DOES NOT CITE A STUDY, A SURVEY, OR A PERCENTAGE.

THE WHOLE MODEL, PRINTED

  1. 01HOURS A YEAR = LISTINGS × HOURS PER LISTING
  2. 02WHAT YOU PAY NOW = LISTINGS × WHAT YOU PAY PER LISTING
  3. 03THOSE HOURS, AT YOUR FIGURE = HOURS A YEAR × YOUR HOURLY FIGURE
  4. 04ANNUAL = $290, PLUS $20 FOR EACH LISTING PAST TWELVE
  5. 05MONTHLY = $29 × 12, PLUS $20 FOR EACH LISTING PAST TWELVE
  6. 06PER LISTING = THE PLAN YOU PICKED ÷ YOUR LISTINGS
  7. 07THE DIFFERENCE = WHAT YOU PAY NOW − THE PLAN YOU PICKED

SEVEN LINES. THREE OF THEM ARE OUR RATE CARD, THE REST RUN ON WHAT YOU SET, AND NOT ONE NUMBER ABOUT YOUR BUSINESS CAME FROM US.

SEC 02 // THE DOORONE ACTION

Now go and look at what arrives.

The worksheet gives you the hours. The kit page shows you the work: the film, the MLS description, the email, the social set, and the disclosure that ships beside every altered asset.

SEE THE LISTING KIT →

NO CONTRACT · CANCEL ANY TIME · NOTHING RESETS MONTH TO MONTH